On Monday, February 16, 2015, the new “Bad To The Bone” lifestyle/clothing brand was launched on their official website: badtothebonegear.com. Bad To The Bone Gear has launched with a focused collection of twelve T-shirts, primarily for Men, in short sleeve and long sleeve styles. Additionally, there are also 2 styles specifically for Women. In the coming months, BTTB will also offer several additional clothing and accessory items, like hats and hoodies.
The designs for BTTB Gear include “The Original," "The Skull,” “Guitar Pick”, “Vintage” and “Kings & Queens” designs. Thorogood fans will love these shirts. They turn the lyrics from “Bad To The Bone” into badass designs!
The credo for Bad To The Bone Gear is: Being Bad To The Bone is an attitude. It’s fun, tough, rock ‘n’ roll, with a little sense of humor. It's a uniquely American attitude about individuality, irreverence, and being free spirited. That’s Bad To The Bone!
We have an exclusive offer for all George Thorogood Fan Club Members! When ordering on the badtothebonegear.com website, use the code BRANDNEW to receive 10% off your first purchase.
While checking out the BTTB Gear, be sure and join the mailing list. We're giving away two t-shirts and everyone who joins the list with a valid email address will be eligible. Signup for the email list by Friday, March 13 to be automatically entered. Winners will be announced on March 20.
The Bad To The Bone brand is being launched by Agner Partners LLC, a company founded by former EMI/Capitol Records executive Herb Agner, who has worked with George Thorogood for many years, developing numerous successful projects including George’s Gold certified "30 Years Of Rock". Other partners in the Bad To The Bone brand are design team Tom Jermann and Toby Yoo, top designers who have worked extensively for 17 years with music legends such as KISS, Eddie Van Halen, Jimmy Page and many more.